DEER Level II: Value Based Selling

  • Discovery - Help the customer see the value of Funeral Service
  • Educate - Communicate the Benefit of your pre-need offering
  • Estimate - Plan a Service-focused funeral
  • Resolve - Find the right Financial Solution

Increase funeral value by learning to leverage value-based selling concepts within the DEER framework.

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Course Description

New for 2014, this course will help the Advance Funeral Planner expand the consumer’s understanding of the value of funeral service.

Course Content

  • Understand funeral service value from the consumer’s point of view
  • Establish and expand funeral service value for consumers
  • Present value-based selling concepts within the context of DEER

Who Will Benefit

  • Advance Funeral Planners seeking to build more funeral value for consumers and funeral homes
  • Advance Funeral Planners experiencing an increase in cremation rates
  • Advance Funeral Planners concerned about the increasing number of burials / cremations without funeral services
  • Prerequisites:
    • Completion of Advanced Funeral Planning – the DEER Way
    • Greater than six months experience as an Advanced Funeral Planner

2014 Training Dates

June 26 & 27
November 20 & 21

Class Times

8:00 am – 4:00 pm (Thursday)
8:00 am – 3:00pm (Friday)


Price: $1,595