The Outlook Group

Outlook Group CEO Tyler Anderson Featured in May 2013 American Funeral Director

admin — Wed, 15 May 2013 20:23:38 +0000

10 Tips for Marketing Preneed Services

Preneed services in your funeral home are a way to serve families before a death occurs and can help ensure your future. You can build on your legacy by actively educating your community about the value you provide. You can rely on your traditions to assure your families their plans are secure. But how do you generate the interest? Tyler Anderson, CEO and president of The Outlook Group, offers these marketing tips for preneed services.

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Funeral Profession Unites to Help Boston

admin — Fri, 26 Apr 2013 19:39:26 +0000

The Outlook Group was pleased to participate in the recent ICCFA members’ initiative to help the people directly affected by the tragedy in Boston. More than 100 photos were posted on members’ social media pages to show support and more than 200 members participated in raising funds for The One Fund by posting the photos.

Click here to read the full press release

Visit us at the ICCFA Convention & Expo.

admin — Wed, 27 Mar 2013 13:57:15 +0000

The ICCFA Annual Convention and Expo is April 10-13. Make sure to stop by our booth and enter to win one of three prizes valued up to $2,000 — including Academy Training!

Michael Anderson Shares Perspective on Funeral Profession Survey Results in American Funeral Director

admin — Mon, 25 Mar 2013 20:43:05 +0000

Marketing is one of the most important aspects of growing a business, and is an investment that will pay for itself over and over again, pointed out Michael Anderson, vice president of marketing and business development for The Outlook Group. Unfortunately, it is often misunder- stood or neglected due to a lack of time, resources or knowledge of its potential, he added.

Read the full article in American Funeral Director

The Outlook Group Enhances Presence in the Southeast

admin — Mon, 11 Feb 2013 17:57:03 +0000

The Outlook Group would like to congratulate Kyle D. Aler in his new role in Business Development for the states of Tennessee and Georgia. Kyle will be focusing on this new opportunity along with continuing his role supporting Raymer-Kepner Funeral Home in Huntersville, North Carolina as an Advance Funeral Planner. As the Outlook Group continues to grow and support funeral homes throughout the Southeast, Kyle is looking forward to the opportunity. “As a funeral director who has worked in all aspects of the funeral business, it’s a humbling opportunity to take this step. I look forward to building relationships with funeral homes throughout Georgia and Tennessee,” Aler states.

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Tyler Anderson Quoted in American Funeral Director Article on Preneed

admin — Fri, 01 Feb 2013 15:52:40 +0000

The guarantee versus nonguarantee argument is continuing to pick up steam, especially with the lagging economy, lower death rates and higher product prices.

“It continues to be this ongoing debate,” said Tyler Anderson, president and CEO of the Franklin, Ohio-based Outlook Group, which teamed up with Physicians Mutual to offer Advanced Funding Solutions, a new preneed program created to meet the growing needs of funeral homes. “There are so many varying opinions.”

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The Outlook Group Expands its Presence in Ohio

admin — Mon, 28 Jan 2013 19:57:19 +0000

Franklin, Ohio, January 28, 2013 – The Outlook Group welcomes Steven G. Brown who will be joining the company as the Regional Development Director supporting Schoedinger Funeral & Cremation Service in Columbus, Ohio. Brown has over 15 years of experience in the insurance and financial industries, including roles as an underwriter, administrative services manager, and marketing specialist. Brown leveraged his entrepreneurial skills when he successfully started and operated his own insurance agency for six years. Most recently, Steve spent 10 years with Nationwide Insurance as a Sales Manager in Columbus and Northwest Ohio before moving to the Nationwide Sales Academy to lead all of their many Commercial Agent and Sales Manager training workshops. Steve has his Ohio P&C, Life & Health, and FINRA Series 6, 26, and 63 licenses. Steve graduated from The Ohio State University where he played varsity athletics and enjoys football, lacrosse, hockey, and anything that has to do with being outdoors. He lives in the Columbus, Ohio area and loves to spend time with his wife and two young girls.

In a related move, Everett Collins is assuming responsibility for new business development in Ohio. Collins has held a variety of roles at The Outlook Group and most recently supported Schoedinger Funeral and Cremation Service in Columbus, Ohio. John Feher, Vice President of Sales for The Outlook Group, stated, “This is a great opportunity for The Outlook Group to support additional proactive funeral homes throughout the state of Ohio. Everett brings a lot of experience to the table and I am excited to watch him build new partnerships in our home state.”

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Michael Anderson Celebrates His One-Year Anniversary With The Outlook Group

admin — Fri, 25 Jan 2013 21:32:19 +0000

Michael Anderson, Vice President of Marketing and Business Development, celebrated his one-year anniversary with The Outlook Group this month. “It has been an exciting first year to say the least,” said Anderson. Anderson’s path to the funeral profession is a unique one. He is a registered pharmacist and received his B.S. Science at Butler University in Indianapolis. He also attended The Ross School of Business at the University of Michigan where he received his M.B.A.

Anderson joined The Outlook Group after a successful 12-year career with the pharmaceutical concern, Eli Lilly and Company. “I had a wonderful career at Lilly – I met great people who taught me a lot and had a tremendous impact on me.” At Lilly he held a variety of roles in sales, alliance management, six sigma and marketing. “I was fortunate in that I was able to start my career in sales working directly with our customers. And throughout my career Lilly continued to challenge me with additional opportunities & experiences.” Anderson also commented on how his experience as a Six Sigma Black Belt helped change the way he thinks. “Six Sigma taught me lessons I’ll never forget, such as getting input from your customers – at all times – and the importance of measuring results. Those lessons are relevant today,” said Anderson. Just prior to leaving Lilly, Anderson was a Marketing Director for the Cymbalta Brand Team.

When the opportunity arose, Anderson jumped at the opportunity to get back into the funeral profession. “Growing up in a family of funeral directors and working at the funeral home at such a young age, funeral service has always had a special place in my heart. Watching firsthand the impact that my dad and my brother had in our community – it is something special. And now I get to work with my cousin (Tyler Anderson) and my uncle (Charles Anderson)…it’s just something I couldn’t pass up,” said Anderson.

As the Vice President of Marketing and Business Development, Anderson helped spearhead the collaboration between Physicians Mutual and The Outlook Group which resulted in the launch of Advanced Funding Solutions in August of 2012. Anderson also helped to revamp the existing marketing materials and launch three new campaigns that funeral homes can use for lead generation. Anderson also oversees training at the Outlook Group as well as the new marketing analytics capability, Insights. “This first year has been wonderful for a multitude of reasons and I am blessed to be surrounded by family and so many friends.”

John Feher, Vice President of Sales shared, commented “having Michael on our team has stretched the way we do things. As we continue to innovate, he challenges us by asking “why” we do what we do and “how” can we do it better. The marketing and branding campaigns Michael developed for our Funeral Home customers are some of the best I’ve seen. Never before has The Outlook Group been able to assist a funeral home with a complete branding campaign as we are now.”

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The Outlook Group Announces The Christian Chambers Mortuary Science Scholarship Award

admin — Wed, 23 Jan 2013 20:43:51 +0000

The Outlook Group is pleased to announce the Christian Chambers Mortuary Science Scholarship in honor of one of the finest directors in funeral service. For the next 20 years, a scholarship of $2,000 will be awarded annually to selected students in a mortuary science program accredited by the American Board of Funeral Service Education. Chambers holds his B.A. from The Cincinnati College of Mortuary Science and joined The Outlook Group in 1992 after working at-need at his family funeral home in Columbus, Ohio. His knowledge of the funeral profession combined with his extensive pre-need experience has given him a unique ability to assist funeral home owners, managers and pre-need sales professionals.

“First, I’d like to thank Charles Anderson and The Outlook Group for allowing me the opportunity to grow with such a great company. I am also honored to have worked with all of the funeral homes I have had the good fortune to partner with over the past 21 years.” Chambers added, “I am passionate about the funeral profession and it means a lot to me to be able to give back through an opportunity like this.”

For more information about the scholarship, please visit:
www.theoutlookgroup.com/chambersscholarship/

View the full press release

The Outlook Group founder Charles Anderson featured in “American Funeral Director”

admin — Mon, 14 Jan 2013 21:30:21 +0000

What will funeral service professionals remember most about 2012? Rising cremation rates? Major acquisitions? Mismanaged trusts? The increasingly important role of celebrants? And how will all that happened in 2012 affect the year ahead?

Rather than relying on a crystal ball for answers, we turned to two wellknown igures in the funeral industry: Charles Anderson, founder of The Outlook Group and owner of Anderson Funeral Homes & Anderson Life Celebration Center in Franklin, Ohio, and James D. Price, executive vice president of the Tampa, Fla.-based Foundation Partners Group, and former senior vice president, chief operating oficer and co-founding partner of Keystone Group Holdings, for their thoughts on the state of funeral service in 2013.

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