Course Offerings

Following is an overview of the courses we offer, with a description of the formats offered.

Advance Funeral Planning - The DEER Way

You have 90 minutes with the pre-arrangement customer.  Make every minute count.

Let the Academy help you gain commitment - communicate value - and change the focus from cost to family with DEER - the prearrangement conference process that changes everything! 

Discovery - Help the customer see the value of Funeral Service
Educate - Communicate the Benefit of your pre-need offering
Estimate - Plan a Service-focused funeral
Resolve - Find the right Financial Solution 

Now there are three ways to access DEER, the arrangement conference process that gets the results you need.

 

Funding Skills for Advance Funeral Planning

Your customer's financial picture is more complex today. As an Advance Planner, families count on you for guidance. A well-executed pre-need plan includes thoughtful provision for how that plan will be paid for. You will fund more funerals when you know enough to offer sound advice!

Download as printable color flyer 


Continuing Care for the Advance Planner/Aftercare Specialist

Do you ever wonder what contact source will replace your diminishing direct mail efforts? Continuing Care completes your funeral home's circle of service, builds on the exceptional service you have already provided, and helps assure the next generation will be served by your funeral home. Learn everything you need to know to provide a positive last touch and increase the number of families you prearrange.

Also available through Academy to You for groups of six or more.

Download as printable color flyer


Community Connections

You have a story to tell. Now is the time to readh out and educate. Your families don't know what they don't know.  Will you share the value of funeral service, or will you leave that to the media and others?

Also available through Academy to You for groups of six or more.

Download as printable color flyer

Referrals

Learn how to link the family you just saw to the one you will see next. Anyone can do this - so why "kill a forest" to produce a few leads from direct mail when you can LINK?

Also available through Academy to You for groups of six or more.

Download as printable color flyer

Michigan Advance Planning Professional Level I

Michigan Advance Planning Professional (MAPP) is the only official Michigan Advance Planning Certification.  Your MAPP certification distinguishes you as a professional who is dedicated to the ethical promotion of the value of funeral service.