The NFDA Convention and Expo is October 20-23. Make sure to stop by our booth to see the reveal of the newest innovation in inflation protection — and enter to win a $500 Amazon gift card!
This month marks the successful one-year anniversary of Advanced Funding Solutions, a new pre-need program created to meet the growing needs of funeral homes across the country. Advanced Funding Solutions is a collaboration between The Outlook Group, one of the nation’s largest pre-need marketing organizations, and Physicians Mutual, a premier provider of health, life and retirement products.
Read the full release here.
The Outlook Group recently gathered for its annual company-wide meeting in Omaha. Attendees included more than 50 members from The Outlook Group’s home office, along with Advance Funeral Planners (AFPs) from all regions. Together they celebrated The Outlook Group’s partnership with Physicians Mutual, as well as the introduction of The Consumer Presentation Aid, a new resource for AFPs.
Read the full release to learn more
The Outlook Group would like to congratulate Victoria O’Connor of Lake Elsinore, CA, on her new role as Regional Development Director for the Southern California territory, as the Outlook Group continues to grow and support funeral homes throughout this region.
Michael Anderson, vice-president of The Outlook Group, points out, “Establishing a strong presence in Southern California is a top priority for The Outlook Group, and Victoria will play a critical role in bringing that to fruition. Victoria brings a wealth of leadership and B2B experience to the funeral homes we serve. I’m looking forward to watching her reinforce our commitment to them.”
Victoria comes to the Outlook Group with a broad background in marketing and sales. Victoria has worked as director of admissions and financial aid at two colleges in California, where she spearheaded aggressive plans for growth and developed outstanding and effective admissions teams. Victoria’s experience also includes her position as director of sales and marketing at a senior living facility. Her eagerness to help enhance a productive team in a progressive profession led her to join The Outlook Group, where she can apply both her extensive sales analysis and presentation skills. Victoria’s familiarity and experience in several parts of Southern California also play an important role in what she brings to this RDD position.
My 9-year-old granddaughter Reilly and I were having a discussion about pet cemeteries recently. She thinks it’s a good idea for people who love their pets to have a place to go when they want to remember them after they’re gone. I decided to take this opportunity to see how she feels about the need to have a place to visit with me once I’m gone.
Read the full article in American Funeral Director
10 Tips for Marketing Preneed Services
Preneed services in your funeral home are a way to serve families before a death occurs and can help ensure your future. You can build on your legacy by actively educating your community about the value you provide. You can rely on your traditions to assure your families their plans are secure. But how do you generate the interest? Tyler Anderson, CEO and president of The Outlook Group, offers these marketing tips for preneed services.
Read the full article
The Outlook Group was pleased to participate in the recent ICCFA members’ initiative to help the people directly affected by the tragedy in Boston. More than 100 photos were posted on members’ social media pages to show support and more than 200 members participated in raising funds for The One Fund by posting the photos.
Click here to read the full press release
The ICCFA Annual Convention and Expo is April 10-13. Make sure to stop by our booth and enter to win one of three prizes valued up to $2,000 — including Academy Training!
Marketing is one of the most important aspects of growing a business, and is an investment that will pay for itself over and over again, pointed out Michael Anderson, vice president of marketing and business development for The Outlook Group. Unfortunately, it is often misunder- stood or neglected due to a lack of time, resources or knowledge of its potential, he added.
Read the full article in American Funeral Director
The Outlook Group would like to congratulate Kyle D. Aler in his new role in Business Development for the states of Tennessee and Georgia. Kyle will be focusing on this new opportunity along with continuing his role supporting Raymer-Kepner Funeral Home in Huntersville, North Carolina as an Advance Funeral Planner. As the Outlook Group continues to grow and support funeral homes throughout the Southeast, Kyle is looking forward to the opportunity. “As a funeral director who has worked in all aspects of the funeral business, it’s a humbling opportunity to take this step. I look forward to building relationships with funeral homes throughout Georgia and Tennessee,” Aler states.
View full press release
The guarantee versus nonguarantee argument is continuing to pick up steam, especially with the lagging economy, lower death rates and higher product prices.
“It continues to be this ongoing debate,” said Tyler Anderson, president and CEO of the Franklin, Ohio-based Outlook Group, which teamed up with Physicians Mutual to offer Advanced Funding Solutions, a new preneed program created to meet the growing needs of funeral homes. “There are so many varying opinions.”
Read full article
Franklin, Ohio, January 28, 2013 – The Outlook Group welcomes Steven G. Brown who will be joining the company as the Regional Development Director supporting Schoedinger Funeral & Cremation Service in Columbus, Ohio. Brown has over 15 years of experience in the insurance and financial industries, including roles as an underwriter, administrative services manager, and marketing specialist. Brown leveraged his entrepreneurial skills when he successfully started and operated his own insurance agency for six years. Most recently, Steve spent 10 years with Nationwide Insurance as a Sales Manager in Columbus and Northwest Ohio before moving to the Nationwide Sales Academy to lead all of their many Commercial Agent and Sales Manager training workshops. Steve has his Ohio P&C, Life & Health, and FINRA Series 6, 26, and 63 licenses. Steve graduated from The Ohio State University where he played varsity athletics and enjoys football, lacrosse, hockey, and anything that has to do with being outdoors. He lives in the Columbus, Ohio area and loves to spend time with his wife and two young girls.
In a related move, Everett Collins is assuming responsibility for new business development in Ohio. Collins has held a variety of roles at The Outlook Group and most recently supported Schoedinger Funeral and Cremation Service in Columbus, Ohio. John Feher, Vice President of Sales for The Outlook Group, stated, “This is a great opportunity for The Outlook Group to support additional proactive funeral homes throughout the state of Ohio. Everett brings a lot of experience to the table and I am excited to watch him build new partnerships in our home state.”
Read the full release
Michael Anderson, Vice President of Marketing and Business Development, celebrated his one-year anniversary with The Outlook Group this month. “It has been an exciting first year to say the least,” said Anderson. Anderson’s path to the funeral profession is a unique one. He is a registered pharmacist and received his B.S. Science at Butler University in Indianapolis. He also attended The Ross School of Business at the University of Michigan where he received his M.B.A.
Anderson joined The Outlook Group after a successful 12-year career with the pharmaceutical concern, Eli Lilly and Company. “I had a wonderful career at Lilly – I met great people who taught me a lot and had a tremendous impact on me.” At Lilly he held a variety of roles in sales, alliance management, six sigma and marketing. “I was fortunate in that I was able to start my career in sales working directly with our customers. And throughout my career Lilly continued to challenge me with additional opportunities & experiences.” Anderson also commented on how his experience as a Six Sigma Black Belt helped change the way he thinks. “Six Sigma taught me lessons I’ll never forget, such as getting input from your customers – at all times – and the importance of measuring results. Those lessons are relevant today,” said Anderson. Just prior to leaving Lilly, Anderson was a Marketing Director for the Cymbalta Brand Team.
When the opportunity arose, Anderson jumped at the opportunity to get back into the funeral profession. “Growing up in a family of funeral directors and working at the funeral home at such a young age, funeral service has always had a special place in my heart. Watching firsthand the impact that my dad and my brother had in our community – it is something special. And now I get to work with my cousin (Tyler Anderson) and my uncle (Charles Anderson)…it’s just something I couldn’t pass up,” said Anderson.
As the Vice President of Marketing and Business Development, Anderson helped spearhead the collaboration between Physicians Mutual and The Outlook Group which resulted in the launch of Advanced Funding Solutions in August of 2012. Anderson also helped to revamp the existing marketing materials and launch three new campaigns that funeral homes can use for lead generation. Anderson also oversees training at the Outlook Group as well as the new marketing analytics capability, Insights. “This first year has been wonderful for a multitude of reasons and I am blessed to be surrounded by family and so many friends.”
John Feher, Vice President of Sales shared, commented “having Michael on our team has stretched the way we do things. As we continue to innovate, he challenges us by asking “why” we do what we do and “how” can we do it better. The marketing and branding campaigns Michael developed for our Funeral Home customers are some of the best I’ve seen. Never before has The Outlook Group been able to assist a funeral home with a complete branding campaign as we are now.”
Click to read the full release