DEER Level II: Value Based Selling

COURSE DESCRIPTION

New for 2013, this course will help the Advance Funeral Planner expand the consumer’s understanding of the value of funeral service.

COURSE CONTENT

• Understand funeral service value from the consumer’s point of view
• Establish and expand funeral service value for consumers
• Present value-based selling concepts within the context of DEER

WHO WILL BENEFIT

• Advance Funeral Planners seeking to build more funeral value for consumers and funeral homes
• Advance Funeral Planners experiencing an increase in cremation rates
• Advance Funeral Planners concerned about the increasing number of burials / cremations without funeral services
• Prerequisites:
• Completion of Advanced Funeral Planning – the DEER Way
• Greater than six months experience as an Advanced Funeral Planner

2013 TRAINING DATES

November 21 & 22

CLASS TIMES

8:00 am – 4:30 pm (Thursday)
8:00 am – noon (Friday)

COST

$995.00 – MasterCard & Visa accepted. Includes: tuition, materials, lunch daily