Funeral homes today have four true competitive advantages: the knowledge, skill, initiative and innovation of their employees. In the realm of pre-need, inferior consumer presentation skills, processes and closing techniques can cost your funeral home deeply in terms of lost market share and shoddy customer satisfaction. If you feel your pre-need program is not living up to its full potential, the nationally respected Academy of Advance Funeral Planning at The Outlook Group, Inc. can help!

Our expert instructors use active participation to make the training memorable and fun because people learn by actively doing – not by hearing. Instructors introduce key principles for improving communication, overcoming reluctance and fear, discovery, purpose-process-payoff and managing time and activities more effectively.

All Academy courses cover everything needed for students to immediately begin improving their overall performance and results. They learn not only what to do to optimize results, but also how to do it in practical applied steps. This diagnostic ability allows graduates to rapidly gain more knowledge and translate it into productive and profitable results. Students receive all necessary course materials including take home training manual, presentation materials and scripts, lead tracking system and more. The Academy will provide a level of accountability within your pre-need program that is 100% consistent with your firm’s core principals and values.

For an affordably priced investment, you can get effective, results-oriented pre-need sales training from a national leader in the pre-need sales and marketing field. With a few exceptions, all courses are taught in the ultra-modern Academy of Advance Funeral Planning training center at The Outlook Group, Inc., Franklin, Ohio. Attendees are wholly responsible for expenses related to travel, dinners and incidentals. Course tuition fees cover lodging, daily lunches and all necessary course materials. Special tuition reimbursement programs are available through the Homesteaders Life Company, Des Moines, Iowa for funeral homes using the Homesteaders Life family of insurance products. Groups of five or more may find our “Academy on the Road” program beneficial. We offer special on-site training, service, support and marketing (to your existing pre-need management and sales staff) on a customized basis. Sorry, only one funeral home per exclusive market area.