By Kelly Kohut
For any funeral home with an active pre-need program, it’s important to set goals and assess progress toward those goals throughout the year. Often, when it comes to pre-need, many funeral homes rely on the measurements held dear to a chosen insurance carrier or pre-need marketer. In fact, what’s important to the funeral home will often vary compared to what an insurance carrier, trust representative or marketing company will use to assess progress.
This article was published in the February-March 2015 issue of Southern Funeral Director magazine and is shared with its permission. Learn more at sfdmagazine.com