Marketing Roundtable

By Patti Martin Bartsche

Marketing is an important component of any funeral home’s business – and in an ever-changing environment, there’s more to it than you might expect. While you may be an established presence in the community, that’s not always enough to bring families through your doors. Marketing professionals Michael Anderson, vice president of marketing and business development at The Outlook Group; Glenn Gould, CEO of MKJ Marketing; and Joe Weigel, founder of Weigel Strategic Marketing, share their insights on the goal of marketing and how to develop a successful marketing strategy.

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This article was published in the Setember 2014 issue of
American Funeral Director magazine and is shared with its permission.
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