The Consumer Speaks
Deana Gillespie and Edward J. Defort
2014 NFDA Consumer Awareness and Preferences Survey
With consumer attitudes and preferences continually shifting, it’s often a more difficult proposition to give consumers what they want. And it’s always tougher when it comes to making funeral arrangements because not only has someone lost a loved one, but the public at large doesn’t really know what its options are. So, when determining what is important to the consumer, it is always best to ask. And for the third consecutive year, that is precisely what we did.