Michael Anderson

Michael Anderson Shares Perspective on Funeral Profession Survey Results in American Funeral Director

Marketing is one of the most important aspects of growing a business, and is an investment that will pay for itself over and over again, pointed out Michael Anderson, vice president of marketing and business development for The Outlook Group. Unfortunately, it is often misunder- stood or neglected due to a lack of time, resources or knowledge of its potential, he added.

Read the full article in American Funeral Director