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Finding the right Preneed to At-need Ration Cover Image

Finding the Right Preneed to At-Need Ratio

By Charles Anderson and Kelly Kohut

How do we best measure the success of our preneed program? Does the preneed to atneed ratio provide an adequate indicator of how preneed is impacting our business? What other indicators should we be watching?

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This article was published in the February 2015 issue of
American Funeral Director magazine and is shared with its permission.
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